Tuesday, December 30, 2014
Friday, December 26, 2014
Sunday, December 14, 2014
Wednesday, December 10, 2014
Tuesday, October 28, 2014
Monday, September 8, 2014
Marketers know that if they want to stay relevant they must not only be active on platforms like Facebook, Twitter, and LinkedIn, but also on newer sites like Pinterest and Instagram. Today, approximately 97% of marketers use some form of social-media as a way to stay connected and reach future clients. The only problem is that social-media is still a relatively new way of marketing. Many marketers have not yet learned how to create or share relevant, personalized and interesting information. Below are five tips to consider that will help keep your audience loyal and interested.
Actions Speak Louder Than Words — Your followers are much more likely to engage with visuals than with text. Posts that include an accompanying image receive 200% more engagement than posts containing only text. Online marketers utilizing visuals tend to thrive, with visual-based sites like Pinterest and Instagram flourishing.
Give Your Audience Attention — Avoid writing only about yourself or your company. Make it a point to stop talking and start listening. Put the spotlight on your followers to make them feel respected, and their opinions appreciated. Ask open-ended questions to encourage feedback and continued engagement.
Think Before You Post — It is neither positive nor professional to criticize others to gain attention or better position yourself. Before posting, ask yourself, “Could this offend someone?” If the answer isn’t a definite “No,” rephrase or refrain from posting. Pay considerable attention before posting to avoid offending your followers and competitors. It’s better to err on the side of sensitivity in order to sustain relationships.
Be Real — Focus on creating posts that are unique and serve to remind people there is, in fact, a real person behind the screen. People want to connect with you,not necessarily a company. Keep it personable and authentic, and you will stand out from your competitors.
Have Fun — If you are constantly worrying about your marketing techniques it will show. Your posts will become stiff and come across as too scripted. Have fun with your posts while also keeping them professional. You are more likely to increase engagement with your followers when they can interact with you and see your brand’s personality.
Monday, July 28, 2014
Interest rates didn't move much today, with a nearly equal number of
lenders moving both higher and lower. On average, rates were just barely
higher. Even then, the actual rates being quoted are the the same today
versus Friday with the only differences seen in the form of closing
costs. The most prevalently quoted conforming 30yr fixed rate remains at 4.25%
for flawless scenarios with 4.125% available to a lesser extent.
Wednesday, May 14, 2014
Friday, May 9, 2014
Mortgage Interest rose today, pulling back just slightly after
spending 6 of the last 7 days in an aggressive move to the lowest levels in
more than 6 months. There were no significant events for markets to
consider, . In other words, today's higher rates are a product of normal
market behavior and are not 'event-driven.' Th Today's move equates to an
effective increase of 0.03%.
Thursday, May 8, 2014
Mortgage Interest Rates added just slightly to yesterday's improvements, inching just a bit
lower into the best levels in more than 6 months. The bond markets that
dictate rates took their cues this morning from central bankers as the heads of
the US Federal Reserve and European Central Bank both offered some reassurance
to bond market investors. In the afternoon, a weak auction of 30yr
Treasury Bonds prevented any further improvement, but not before quite a few
lenders released positively revised rate sheets. The most prevalently
quoted conforming 30yr fixed rate for best-case scenarios moved closer to 4.125% for the first time since late October 2013, though
4.25% is very close.
Tuesday, April 29, 2014
Monday, April 28, 2014
Wednesday, April 16, 2014
MARKET WRAP APRIL 16 2014
Mortgage Interest Rates were slightly higher today as investors continued to pull back from yesterday's geopolitically motivated buying spree. Tensions in Ukraine had created a short term spike in demand for fixed income securities like Treasuries and the mortgage-backed-securities (MBS) that most directly influence mortgage rates. Higher demand means lower rates.
Weaker housing data helped to prevent further bond market weakness (bonds tend to improve when economic data is weaker than expected).
Friday, February 28, 2014
Market Wrap 2/28/2014
Mortgage Rates rose
slightly today ending a strong
3-day move lower. The weakness followed this morning's economic data, but the
bond markets that indirectly influence rates were already losing ground during
overnight trading. The implication is that the additional weakness
brought about by the economic data was marginal, and the overall increase in
rates has been livable.
Friday, January 31, 2014
market update 01/31/2014
Mortgage rates moved forcefully lower today, bringing them well past previous 2014
lows and back in line with levels not seen since November 19th. Overnight
weakness in equities and foreign markets continues to promote strength in US
bond markets, including the mortgage-backed-securities (MBS) that most directly
influence mortgage rates. .We could continue to see improvement on mortgage rates next week
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